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Ask any artist if their latest work is going to be a big popular success and most times the answer will be that they don’t know. Sometimes that number 7 on an album turns out to be a song that really strikes a chord with the masses. Seiko had a similar thing with a model that inspired the now iconic Cocktail Time model line. The initial version was a collaboration with Ishigaki Shinobu, a renowned Japanese bartender. It was released as a ‘JDM’ – Japanese Domestic Market – model that was also sold at Seiko Boutiques. Quickly this model caught on incredibly well, also in part due to the hype on the different watch forums. The demand was so big Seiko realised they had a global hit on their hands and the rest is history.





